Adidas enters the Metaverse with NFT partnerships
On Thursday, Adidas introduced it was entering the Metaverse in collaboration with Bored Ape Yacht Club, gmoney NFT, and PUNKS comedian. In an article posted on the Adidas cellular app, the builders behind the initiative stated the next:
This autumn, Adidas, recognized for celebrating concepts on the bleeding fringe of originality, it settling in on the frontier of creativity: The Metaverse. Our purpose there? To see each one among its inhabitants thrive. The Metaverse is the place anybody can specific their most authentic concepts and be their most genuine selves, in no matter kind they could take. And because of the blockchain [and NFTs], these pioneers can personal a bit of what they create.
— adidas Originals (@adidasoriginals) December 2, 2021
Related: Wear-to-earn NFTs goal the billion-dollar style trade
In the article, a bit of the Bored Ape NFT has been redrawn to characteristic Adidas’ iconic tracksuit. Bored Ape Yacht Club accommodates greater than 10,000 NFTs minted on the Ethereum (ETH) blockchain. Meanwhile, gmoney is a notable cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50. Lastly, PUNKS Comic combines each the world of NFTs and bodily comedian books to create so-called crypto comics. Cointelegraph Research initiatives that NFT gross sales might attain a document end of $18 billion by the tip of the 12 months, making the sector one among crypto’s hottest performers.