Coinbase pronounces multiyear partnership with NBA and WNBA
Major cryptocurrency exchange Coinbase has inked a cope with the National Basketball Association, giving the platform the chance to teach basketball followers on crypto.
In a Tuesday announcement, Coinbase said it might change into the unique cryptocurrency platform associate of the National Basketball Association, or NBA, Women’s National Basketball Association, NBA G League, NBA 2K League and USA Basketball as a part of a multiyear sponsorship deal. According to the NBA, Coinbase will create “unique content, innovations, activations and experiences” for basketball followers to be taught concerning the crypto area, in addition to be a associate of the WNBA Commissioner’s Cup, the USA Basketball males’s and ladies’s nationwide workforce exhibition excursions and the NBA G League Ignite.
Coinbase chief advertising and marketing officer Kate Rouch mentioned the partnership would contain “interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.” The announcement comes because the NBA prepares to begin its 2021–2022 season, marking the affiliation’s seventy fifth anniversary.
Related: Fan tokens: Day buying and selling your favourite sports activities workforce
According to information from Statista, a median of 1.6 million individuals watched NBA regular-season video games throughout main networks throughout the 2019–2020 season. Coinbase mentioned it might be featured throughout nationally televised NBA video games.
Many crypto corporations and platforms have shaped partnerships with sports activities organizations throughout the globe because the area expands and seemingly turns into extra worthwhile as a sponsor. Crypto derivatives exchange FTX introduced it had become the official sponsor of Major League Baseball in June and previously struck a deal to name the Miami Heat’s home stadium the FTX Arena until 2040.