Cointelegraph Consulting: Going down the Metaverse
As NFT gross sales seem reanimated after a virtually two-month dry spell from its apex in May, a selected NFT software is gaining recognition greater than ever: Metaverses. Metaverses have gained its justifiable share of media consideration these days, with huge strikes coming from corporations like Facebook and Epic video games. However, not everybody — even those that have been in crypto for a very long time — has caught on to what metaverses are regardless of the hype. But as extra corporations, celebrities, and artists enterprise into the house, it has turn out to be one other area that deserves some thorough consideration.
The metaverse is a community of digital environments wherein folks can work together with one another, digital objects, and the bodily world via their avatar. While definitions of the metaverse range, they orbit round applied sciences together with VR, AR, digital twins, and blockchain. Herman Narula, CEO of Improbable, describes the metaverse as “something more than a game but less than the real world. The metaverse is to virtual worlds as a website is to the internet.”
For weeks, Mark Zuckerberg has been beating the drum for metaverses. The Facebook founder views virtual worlds as the next iteration of human interaction online. Zuckerberg sees Facebook transitioning from a social media firm with a set of connected applications to a metaverse company with a set of interconnected experiences. And its recent move to introduce Horizon Workrooms is a step in that direction. It’s also in a prime spot to run after its metaverse objectives since it has invested heavily in VR technology for several years.
Another one bursting onto the scene is game and software developer Epic Games. Epic Games, of course, already has something to show for when it comes to metaverses with the successful virtual concerts of Ariana Grande, Travis Scott, and Marshmello that was held inside its flagship game, Fortnite. And the $1 billion in funding that it received in April with an additional $200 million deal from Sony Group will help it pursue long-term growth opportunities with metaverses, especially as it is already remodeling the future of live events.
Why the metaverse?
The metaverse offers a vastly unique experience for everyone. It’s a way for artists to connect with fans more interactively and perhaps individually, which is a step up from the live stream format delivered by artists like Post Malone, Dua Lipa, Gorillaz, and many others when the pandemic struck in 2020.
On the other hand, Facebook’s Horizon Workroom is geared towards replacing boring Zoom call meetings with a more interactive environment, a virtual conference room, if you will, for remote workers. Others also see a wide variety of applications that metaverse is going to be useful for. Education systems, for one, can benefit by allowing students, particularly in the medical field, for simulation training as opposed to just a one-way communication where teachers merely deliver the lessons to the students.
Metaverses and NFTs
The tie-in between metaverses and nonfungible tokens (NFTs) comes from NFTs’ capability of adding a certificate of ownership or authenticity to the assets belonging to the digital world. Projects like Decentraland, The Sandbox, Landemic, CryptoVoxels, and SuperWorld involve acquiring a piece of this digital asset, which is primarily virtual land. NFTs help in verifying its uniqueness, and even its provenance.
For instance, Decentraland is based on the Ethereum blockchain and uses ERC-721 tokens called LAND to facilitate trading plots of virtual lands called parcels. This makes each land distinct and helps users establish ownership of a piece of the entire Decentraland real estate. This is built on its consensus layer, which maintains a ledger that tracks the ownership of each parcel.
LAND tokens enable owners to do various things within their digital real estate, like hosting games or experiences, organizing contests and events, or even renting it. The same concept applies to The Sandbox, the second-largest metaverse NFT project in terms of sales to Decentraland.
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Metaverses and cryptocurrencies
Cryptocurrencies play the medium of exchange within the metaverse, allowing users to exchange virtual goods. The two metaverses mentioned above enable players to transact using cryptocurrencies. Decentraland’s ERC-20 based token, MANNA, is the legal tender for users to purchase plots of digital land and SAND tokens for The Sandbox. Such coins also give users the opportunity to participate in its development.
Users can use MANNA tokens to vote on policy updates, land auctions, and subsidies for new developments on Decentraland, while users can use SAND tokens for more or less the same purpose. Moreover, cryptocurrencies can further open up the possibility of transacting goods from different games or metaverses on interoperable marketplaces.
Growth of Metaverses
At this stage, metaverses haven’t reached their full potential, and companies are just beginning to explore the ways they could penetrate the space. Facebook and Epic games are just the two most recent examples of big names jumping on the bandwagon. However, companies like Microsoft and Amazon are also getting in on the act. Amazon, in particular, is developing a virtual “Amazon mall” the place customers can store and work together with the merchandise they wish to purchase. But whether or not or not these are going to help NFTs remains to be unsure and perhaps even unlikely.
Nonetheless, NFT gross sales from metaverses are progressively gaining a powerful foothold in opposition to different classes. In the second quarter, its weekly gross sales topped $8 million at one level.
Total sales from 2017 to August 2021 amounted to $138 million, which is enough to take a 6.77% share of NFT sales by category. This puts the Metaverse NFT category at third place in NFT sales behind digital collectibles and artwork.
And as more and more well-known personalities and big companies take part in the trend, the numbers could very well improve before the end of the year. The growth of metaverses and NFTs, in general, is unprecedented, especially in 2021. Sales of NFTs in the metaverse are already up by 428% from 2020 and averaged 149% growth in the past four years. If this explosive growth keeps the same pace, it would not be hard to see sales breach the $120-million mark by early 2022.
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