Former Mastercard exec to steer Ripple’s European Expansion
The Ripple and XRP group has been long-betting on mainstream adoption progress relatively than its market value. In this continued effort, Ripple has announced the appointment of Sendi Young as managing director of its European operations.
Strengthening Ripple’s imaginative and prescient to rule the cross-border funds panorama, Sendi brings over 15 years of fintech expertise to “oversee strategy and champion the expansion of Ripple’s global financial network technology, RippleNet.”
Most lately Young labored at Mastercard the place she spent 5 years in “strategy, commercialization, bank-fintech partnerships and business development.”
RippleWeb common supervisor Asheesh Birla stated, “Sendi’s appointment represents an enormous alternative for our European operations given her management expertise, deep understanding of the funds panorama, and data of easy methods to develop and scale a community enterprise.”
The increased focus on the European market can be attributed to the fact that around 25% of Ripple customers are represented by the European demographic.
According to Ripple’s press release, “Year to date, European On-Demand Liquidity (ODL) transactions grew by 250% in comparison to 2020, making up over 40% of all ODL transactions year to date.” Considering years of partnerships with financial institutions across the globe, the company seems to have maintained its upward trajectory in terms of XRP adoption.
Europe currently stands at the frontier of crypto adoption, driven by the stringent General Data Protection Regulation. By following the various compliance requirements put in place by the European government, RippleNet continues to bridge payment corridors around the world with partners such as Paydek, Xbaht, Lemonway and MoneyNetint.