Fox launches $100M inventive fund for NFT content material creation
Rupert Murdoch’s mass media firm Fox Corp. has launched a $100 million inventive fund for NFTs, underneath the auspices of its ne NFT agency Blockchain Creative Labs.
The NFT division was unveiled final month alongside a brand new animated comedy sequence dubbed “Krapopolis” from Rick and Morty co-creator Dan Harmon. The present is about to premiere in 2022, and will probably be a satirical comedy targeted on life in historical Greece.
Fox says he $100 million in funding will probably be used to help “content creators, IP owners, and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell NFT content and experiences, and fungible tokens, as well as digital goods and assets.”
Blockchain Creative Labs can even preserve an in depth be careful to determine “growth opportunities” that current themselves within the quickly evolving NFT house.
Scott Greenberg, the previous president and chief working officer (COO) of unbiased animation firm Film Roman has been named the brand new CEO of Blockchain Creative Labs and can oversee the unit and the newly shaped content material fund.
Greenberg oversaw the manufacturing of the Simpsons throughout his time at Film Roman, and at the moment serves because the CEO to the Bento Box Entertainment studio — a agency he co-founded, which can also be a subsidiary of Fox and a associate to Blockchain Creative Labs.
Bento Box has produced the cult favourite animated comedy present Bob’s Burgers, together with different notable sequence akin to Hoops and Central Park.
“Entrepreneurs at our core, FOX and Bento Box are uniquely situated to bring exciting offerings to the digital goods, token and NFT marketplace,” Greenberg said.
As reported by Cointelegraph in May, Blockchain Creative Labs will manage dedicated marketplaces to shows partnered with the firm.
The marketplaces will include content such as NFTs depicting characters and background artwork, GIFs, and tokens that unlock exclusive social experiences for dedicated fans.
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It is yet to be revealed which animated series will get its own NFTs via Blockchain Creative Labs, however, there is speculation that a series produced by Bento Box could be likely in light of Greenberg now overseeing both firms.
Long running Fox animated series The Simpsons has also been discussed as a potential option, with the show referencing cryptocurrency on multiple occasions.
In February 2020, a Simpsons episode featured Jim Parsons of Big Bang Theory as a guest star, who explained crypto and how a blockchain works. An episode in April 2021 depicted Marge checking her investment gains after watching a show dubbed “Crazy Cash,” which had Bitcoin displayed next to an infinity symbol on the ticker feed.